BLACKGROUND RECORDS - RELEASE CAMPAIGN (2021)
Creative Direction / Branding / Digital
We worked with Empire to rerelease the Blackground Records catalogue with the original albums by Aaliyah, Timbaland, Tank, JoJo, Toni Braxton and more.
We led the creative rollout with an interactive website, design direction, and 3D films.
GOLDLINK - DIASPORA (2019)
Creative Direction / Branding / Live / Film / Digital
To celebrate the return of GoldLink with his 2nd studio album Diaspora, we were tasked to creative direct the entire world in which his music resides. The core concept was an alternate reality that all black peoples reside after they pass from this reality – a haven trapped in the early 2000s, in which they become vampires of the diaspora.
Our ambition was to reinvent vampire tropes & subvert eurocentric ideals – the black vampire. All the visuals revolve around cultural references to the black diaspora, such as using the Pan-African colors of red/yellow/gold as the palette and using the owl as the animal symbol (instead of the bat).
We took this branding concept across all the cover art with two singles and LP, as well as the IFFY FM Beats 1 radio identity. We also built out an interactive website that featured a 3D blood moon, evoking a contemporary take on a GeoCities site.
We brought Diaspora into the real world with videos for Zulu Screams (dir. Meiji Alabi), U Say (dir. Santi), and Joke Ting (dir. Aisultan Seitovn), as well as directing GoldLink’s performance with Maleek Berry on Jimmy Fallon.
Diaspora went on tour with Tyler the Creator & Jaden Smith for Tyler’s IGOR run, hitting arenas such as Madison Square Garden and Merriweather Post Pavilion. We used first-of-its-kind hologram fan technology in a live performance setting to create a blood moon that could transform throughout the show.
ALEXANDER WANG x ADIDAS: THE LAST HACK (2019)
Creative Direction / Experiential
To launch Alexander Wang’s final collection with Adidas for their long-running collaboration, we designed a game show in which hackers competed in CTF code challenges to unlock doors into deadstock rooms where guests can have 15 seconds to grab free gear to take home.
The aOxAW show was inspired by DEF CON in which we built an entire hacker game show hosted by Ilana Glazer based on CTF competitions where 4 teams of hackers compete in code challenges ranging from crypto to forensics. Teams who earn 1000 points open up two rooms where guests assigned to the winning team get 15 seconds to grab deadstock to take home.
We designed the show like a theme park where each moment was an interactive piece of storytelling. Guests entered the Brooklyn Museum via the cargo entrance and freight elevator with onboarding sound design by Danny L. Harle, entering the Arena which we carved out of the main atrium surrounded by Rodin’s and Picasso’s.
The CTF game involved 13 cameras and 8 computer streams where Bureau Cool visualized live code to look like an esports event on 4 projectors & 2 LED walls. 2 additional projectors were used to create code holograms on the S6 product displays.
88 RISING: HEAD IN THE CLOUDS II (2019)
From Chengdu to Jakarta to LA, we chased Rich Brian, Joji, NIKI, Higher Brothers, and AUGUST 08 around the world to capture new studio shots that blended 90s Hong Kong gangster films with Miami Vice. Shot by 3 local photographers – Erik Voake, T3, and Teuku Aji – we were tasked to creative direct each shoot so that every image felt cohesive for the group shot.
88 RISING: US TOUR (2018)
Creative Direction / Branding / Live / Film
For 88 Rising’s US Tour, we created the world of District 88: a neon-tinged dystopian city occupied by 88’s artists and fans.
The stage was designed to be a futuristic shrine, and at the top of the pyramid was a massive screen where floating heads of each artist resided. Beneath it was a wall of fog & a crystal throne, surrounded by androgynous women in transparent 3M jackets.
We designed posters and show visuals with Allen Chiu and Tibur Ergür, inspired by dystopian imagery and iconography.